AITO and Abu Dhabi Motors partner to expand luxury EV sales in UAE
Chinese luxury EV brand AITO has signed a strategic agreement with Abu Dhabi Motors to enter the UAE market, marking its first major push into the Middle East.
1 million units in 46 months
Led China's RMB 500,000+ segment for 21 consecutive months
What Happened
AITO, the luxury intelligent vehicle brand under SERES Group, has officially signed a strategic cooperation agreement with Performance Plus Motors, a subsidiary of Abu Dhabi Motors (ADM). The deal was signed in Chongqing by top executives from both companies. ADM, with 40 years of experience, is a leading luxury automotive dealer in the UAE and will handle sales, delivery, and after-sales service for AITO models in the region. The partnership marks AITO's entry into the Middle Eastern luxury new energy vehicle market.
“Our collaboration with ADM is an important milestone in AITO's globalization strategy and marks a new starting point for joint exploration of the luxury NEV market in the Middle East. ADM's extensive experience and resources in the local luxury automotive market will provide strong support for AITO's local operations.”
AITO models have completed localized hardware and software adaptations and certifications. The flagship AITO 9 has begun local user test drives in the UAE, and vehicles have arrived at Dubai port for immediate delivery upon official launch. ADM's established infrastructure will support AITO's product launch, delivery, and long-term operations in the UAE.
Why this matters
This partnership signals AITO's global expansion beyond China, leveraging ADM's 40-year local expertise to compete in the high-end EV segment in the Middle East.
Terms in This Story
- NEV
- New Energy Vehicle, a term used in China for electric, plug-in hybrid, and fuel-cell vehicles.
- Luxury intelligent vehicle
- High-end cars equipped with advanced connectivity, autonomous driving features, and premium design.
Summarised from the linked release; details can be imperfect — always verify against the original source.