Alfa Romeo Sponsors Netflix Series 'Berlin, the Lady with an Ermine' with New 33 Stradale Display and Commercial
Alfa Romeo partnered with Netflix to sponsor the series 'Berlin, the Lady with an Ermine,' showcasing the New 33 Stradale in Seville and featuring a commercial starring Pedro Alonso.
2026
What Happened
Alfa Romeo served as a sponsor for the Netflix series 'Berlin, the Lady with an Ermine,' which premiered on May 15, 2026. The automaker displayed the New 33 Stradale at the Plaza de las Setas in Seville during premiere events on May 8-9. Additionally, a commercial titled 'Interrogation' featuring the Alfa Romeo Junior and actor Pedro Alonso will run on Netflix during the first month of the series.
Netflix premiere events in Seville featuring Alfa Romeo's New 33 Stradale display
Series 'Berlin, the Lady with an Ermine' launches on Netflix with Alfa Romeo commercial
Why this matters
This sponsorship helps Alfa Romeo connect with a global audience through popular entertainment, reinforcing its brand image and marketing reach.
Terms in This Story
- Biscione
- The snake emblem used as the logo of Alfa Romeo.
- Junior
- A model of Alfa Romeo, a compact SUV.
Summarised from the linked release; details can be imperfect — always verify against the original source.