Audi México names André Richter managing director, Selene Nascimento Soares first female HR VP
Audi México announces leadership changes with André Richter as new managing director and Selene Nascimento Soares as first woman on the board.
more than five years
April 1, 2026
Yes
What Happened
Audi México has announced changes to its Board of Management effective April 1, 2026. Tarek Mashhour, Managing Director for over five years, is leaving the San José Chiapa plant. André Richter, who previously worked at the site during its construction, returns as the new Chairman of the Board of Management. Additionally, Selene Nascimento Soares becomes Vice President of Human Resources and Organization, the first woman to hold a board position at Audi México.
“It was an honor for me to be able to accompany Audi's growth in Mexico. Working with an exceptional team that demonstrates dedication and talent on a daily basis is something I will always remember.”
- Tarek Mashhour leaves after more than five years as Managing Director; he led the plant's electrification transition.
- André Richter returns as Managing Director, bringing experience from Germany, Mexico, and China.
- Jacobo Issa, first Mexican on the board, ends his tenure as HR VP to take new roles in Volkswagen Group.
- Selene Nascimento Soares becomes HR VP, the first woman on the board, from SEAT & CUPRA in Barcelona.
Why this matters
Leadership reshuffles at Audi's Mexico plant signal a strategic push for modernization and talent development as the site navigates electrification and operational growth.
Terms in This Story
- Board of Management
- The top executive leadership team of a company, responsible for strategic decisions.
- Electrification transition
- The shift from internal combustion engines to electric powertrains in vehicles.
- Vice President of Human Resources and Organization
- Senior executive overseeing employee relations, HR strategy, and organizational development.
Summarised from the linked release; details can be imperfect — always verify against the original source.