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AudiBy Business

Audi museum mobile displays "Design Legends" concept car exhibition

Audi's museum in Ingolstadt opens a special exhibition showcasing concept vehicles and design studies from the past five decades, running March 28 to July 12, 2026.

Exhibition duration

March 28 to July 12, 2026

Concept vehicles displayed

11

Years since last design study exhibition

20

What Happened

Audi museum mobile's new special exhibition, "Design Legends," features a selection of spectacular concept vehicles and design studies from the past five decades. Curated by Stefan Felber, the exhibition runs from March 28 to July 12, 2026, and includes rare models like the Audi quattro Spyder, Audi Avus quattro, and Audi e-tron Spyder. Beyond the cars, sketches, renderings, and clay models offer insights into Audi's creative studio.

Exhibits in the special exhibition
  • Aztec (1988)
  • Audi quattro Spyder (1991)
  • Audi Avus quattro (1991)
  • Audi TT show car (1995)
  • Audi A8 Coupé concept car (1997)
  • Audi Steppenwolf (2000)
It’s been 20 years since Audi museum mobile devoted an entire exhibition to design studies. Since then, our guests have repeatedly asked for a revival of this theme – and now the time has come.
Stefan Felber, curator of the exhibition

The Audi Tradition app serves as a digital companion, offering text, audio guides, 360-degree views, and even engine sounds for selected exhibits. Visitors can explore interiors virtually and access additional content about Audi's history and current events.

Why this matters

The exhibition gives visitors a rare look at iconic concept cars and the design process behind Audi's production vehicles, highlighting the brand's design heritage.

Terms in This Story

Concept vehicle
A prototype car built to showcase new design ideas or technology, often not intended for production.
Design study
An experimental vehicle or model used to explore styling and engineering concepts.
Read Original: Audi

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