Audi rotates top executives across China, North America, and Canada
Audi announced a series of high-level management changes effective April 1 and June 1, 2026, strengthening its position in China and North America.
2026
2019
2025
What Happened
Audi is strengthening its position in key markets with a coordinated series of high-level appointments. Effective April 1, 2026, Daniel Weissland will become President of FAW Audi Sales Company in China, while Vito Paladino will move from Audi Canada to President of Audi of America. Khaled Soussi will lead Audi Canada, and Michael Arndt will head Volkswagen Passenger Cars in Korea. On June 1, Matthias Schepers will become Vice President for Sales and Marketing at Audi China.
Daniel Weissland becomes President of FAW Audi Sales Company in China; Vito Paladino becomes President of Audi of America; Khaled Soussi leads Audi Canada; Michael Arndt becomes Managing Director for Volkswagen Passenger Cars in Korea.
Matthias Schepers becomes Vice President for Sales and Marketing at Audi China, succeeding Katy Tsang.
“We are decisively strengthening the Audi brand and our sales organization in our core regions. With our model initiative and these high-performing leaders, Audi is well positioned to enhance its competitiveness in both North America and China.”
Why this matters
The leadership rotation aims to boost Audi's competitiveness through experienced executives, supporting its model initiative and sales strategy in core regions.
Terms in This Story
- model initiative
- A plan to launch new or updated vehicle models to refresh a brand's lineup.
- FAW Audi
- The joint venture between Audi and Chinese automaker FAW Group that produces and sells Audi vehicles in China.
- Premium Charging Alliance
- A collaboration of premium car brands to build a large, fast charging network, in this case in Japan.
Summarised from the linked release; details can be imperfect — always verify against the original source.