Bentley Names Priyanka Chopra Jonas as Global Brand Ambassador in New Campaign
Bentley Motors has appointed actress and producer Priyanka Chopra Jonas as a global brand ambassador, launching a new campaign featuring her.
2026
What Happened
Bentley Motors today announced Priyanka Chopra Jonas as a global brand ambassador, unveiling a new campaign shot by Co-Creative Director Greg Williams. The campaign includes a film where Priyanka speaks about her life and career, with a Bentley Continental GT subtly featured. She joins Bentley's ambassador roster alongside Greg Williams and Mai Ikuzawa.
“I’ve always been drawn to Bentley’s commitment to craftsmanship and storytelling, because there’s an intentionality behind every detail that feels rare. As someone who lives for the creative energy of being on set, this collaboration felt instinctive. It’s about shared values, but also about a shared appreciation for the process behind what we create.”
“Priyanka brings a fresh energy and authentic perspective that aligns with Bentley. The film’s relaxed style allows her voice and personality to come through naturally, creating something more authentic than traditional advertising.”
Why this matters
The partnership aims to enhance Bentley's brand appeal with a globally recognized personality, reflecting the luxury automaker's focus on craftsmanship and storytelling.
Terms in This Story
- brand ambassador
- A person hired by a company to represent its brand in a positive light and promote its products or services.
- Co-Creative Director
- A role responsible for overseeing the creative aspects of a campaign or project, often alongside other directors.
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