BMW launches second round of innovation campaign with humorous videos showcasing intelligent technologies in iX3 and i7
BMW continues its viral innovation campaign with five new humorous short films that demonstrate intelligent features like Symbiotic Drive and the AI-powered Personal Assistant in the BMW iX3 and i7.
up to 400 kW
372 km
What Happened
BMW is continuing its popular global innovation campaign with five new short films that use typical BMW humour to showcase digital technologies and intelligent features. The focus is on the new BMW Symbiotic Drive, the upgraded BMW Intelligent Personal Assistant, the fast-charging function in the new BMW iX3, and in-car entertainment including the Passenger Screen in the BMW i7.
“In this new instalment of our innovation campaign, we show how intelligent technology enriches our customers’ daily lives. Far more than merely functional, our product features become genuine companions – and that is the thrust of our tongue-in-cheek vignettes.”
up to 400kW
A 10-minute charge adds up to 372 km of range at a suitable HPC station.
Why this matters
The campaign highlights how BMW's latest technologies aim to make driving more comfortable and intuitive, showing the brand's push to integrate AI and advanced assistance into everyday use.
Terms in This Story
- BMW Symbiotic Drive
- A driver assistance system that allows the human driver to remain involved even when assistance is active, enabling inputs without deactivating the system.
- BMW Intelligent Personal Assistant
- An AI-powered voice assistant that integrates with Amazon Alexa+ to enable natural conversations and vehicle function control.
- High-Power Charging (HPC)
- Rapid DC charging stations that provide high power, enabling fast battery recharge for electric vehicles.
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