Ceer Motors and Dürr to Install Advanced Paint Shop at Saudi EV Factory
Ceer Motors has partnered with Dürr to install one of the world's most advanced paint shops at its manufacturing complex in King Abdullah Economic City, Saudi Arabia.
up to 30%
What Happened
Ceer Motors, the first Saudi automotive company and EV brand, has partnered with Dürr to supply and install a highly advanced paint shop at the Ceer Manufacturing Complex (CMC) in King Abdullah Economic City. The facility is designed to be one of the most technologically advanced in the world, with modular automation and smart software to reduce downtime and maximize efficiency. The partnership keeps Ceer on track to begin vehicle production in the fourth quarter of 2026.
Up to 30%percent
Compared to conventional systems, Dürr's next-generation ovens heat car bodies from the inside, reducing process time and energy use.
“Our goal at CEER is to build a world-class manufacturing facility, setting new benchmark for efficiency and sustainability. This Paint Shop of the Future will place CEER at the forefront of automotive manufacturing innovation, allowing us to offer our customers in Saudi Arabia and the wider region a level of customization they have never seen before.”
- Modular design with flexible boxes replacing traditional rigid production lines.
- Overspray-free painting system for two-tone finishes, reducing paint consumption and plastic waste.
- Energy-efficient ovens and electric exhaust air purifying systems to save CO2 emissions.
Why this matters
The paint shop will enable Ceer to produce high-quality electric vehicles with customizable finishes, supporting Saudi Arabia's Vision 2030 goals for automotive localization and sustainability.
Terms in This Story
- Overspray-free painting
- A painting technology that applies paint without excess spray, reducing waste and allowing multiple colors to be applied simultaneously.
- Paint Shop of the Future
- A concept by Dürr featuring modular, automated paint shops with smart software for flexibility and efficiency.
- Modular design
- A manufacturing layout using interchangeable units (boxes) instead of fixed assembly lines, allowing easy scaling and model changes.
Summarised from the linked release; details can be imperfect — always verify against the original source.