Citroën Launches Satirical Ad Campaign '2034 Election' Highlighting We Care Warranty
Citroën pokes fun at an unpredictable future with a new satirical film promoting its extended warranty.
8 years
160,000 km
What Happened
Citroën and its agency BETC have released a new satirical advertising film titled '2034 ELECTION'. The 55-second spot humorously imagines a future presidential debate where one candidate is a dachshund in a tophat, and uses the absurdity to highlight Citroën's We Care guarantee, which offers extended coverage for up to eight years or 160,000 km.
“Citroën We Care is designed to make life easier for our customers, by extending protection automatically, transparently and at no extra cost. This campaign uses humor to express a serious idea: in an uncertain world, reliability matters.”
The 'We Care' warranty activates automatically after the standard two-year warranty, providing up to six additional years of coverage at no extra cost, provided the vehicle is serviced within the Citroën network. The warranty is fully transferable if the owner sells the car.
Why this matters
The campaign uses humor to build brand trust by emphasizing Citroën’s automatic, transferable warranty that covers vehicles for up to eight years or 160,000 km.
Terms in This Story
- Satirical campaign
- A marketing campaign that uses humor, irony, or exaggeration to criticize or comment on a topic.
- Extended warranty
- A service contract that covers repairs and maintenance beyond the standard manufacturer's warranty.
- Transferable warranty
- A warranty that can be passed from the original owner to a new owner if the vehicle is sold.
Summarised from the linked release; details can be imperfect — always verify against the original source.