Ford Names Dean Stoneley Interim CMO as Lisa Materazzo Departs
Ford Motor Company announced that Lisa Materazzo is leaving as global chief marketing officer, effective June 1, with Dean Stoneley appointed interim CMO.
2023
What Happened
Ford Motor Company announced today that Lisa Materazzo, global chief marketing officer, has elected to depart the company, effective June 1. Dean Stoneley, global product marketing executive director, has been appointed interim CMO. Materazzo joined Ford in 2023 and spearheaded the launch of the company's new global brand strategy under the 'Ready, Set, Ford' banner.
“We appreciate Lisa's significant contributions to the Ford+ plan, including building a world-class team, driving customer loyalty and supporting our dealers around the world. We wish her the best in her next chapter. Dean has a proven track record of global marketing leadership, having served as CEO of Ford Canada and CEO of FordDirect, and brings extensive experience in digital strategy and advan”
“It has been an incredible honor to serve as Global CMO during this era of unprecedented change. I want to extend a heartfelt thank you to my amazing team. Together, we achieved remarkable milestones and evolved an American icon. Collaborating across the organization, partnering with our world-class dealers, and working alongside trusted partners to launch Ford's new global brand strategy has been ”
Why this matters
This leadership transition at a major automaker could shape how Ford markets its vehicles and executes its global brand strategy.
Terms in This Story
- CMO
- Chief Marketing Officer, the executive responsible for a company's marketing strategy and operations.
Summarised from the linked release; details can be imperfect — always verify against the original source.