GAC Group Highlights Vehicle-Football Synergy with Club Partnerships and Performance Models
GAC Group showcases its vehicle lineup through football-inspired analogies, partnering with top clubs to emphasize speed, control, and durability.
6.95 seconds
over 600 km
35,000 N·m/deg
What Happened
GAC Group has announced partnerships with football clubs including Australia's Sydney FC, Mexico's Toluca FC, Brazil's CR Flamengo, and Colombia's Millonarios FC. The company draws parallels between football player qualities and its vehicle features, such as the GAC EMPOW's 0–100 km/h acceleration in 6.95 seconds, likened to a striker's speed.
Other models highlighted include the AION i60 with an L2 driver assistance system, the AION V with over 600 km CLTC range using Magazine Battery 2.0, the GAC S7 with 10 airbags and 35,000 N·m/deg torsional rigidity, and the HYPTEC HT equipped with Bosch's Intelligent Integrated Brake System. GAC invites fans to experience this synergy during the upcoming World Cup.
Why this matters
This campaign illustrates how automakers use sports sponsorships to build brand identity and connect performance attributes with consumer passions.
Terms in This Story
- CLTC
- China Light-Duty Vehicle Test Cycle, a standard for measuring electric vehicle range in China.
- Magazine Battery
- A battery safety technology by GAC designed to reduce fire risk.
- IPB
- Intelligent Integrated Brake System by Bosch, combining brake boost and stability control.
- torsional rigidity
- A measure of a vehicle chassis's resistance to twisting, indicating structural strength.
Summarised from the linked release; details can be imperfect — always verify against the original source.