Hero MotoCorp Launches Ride Safe India Campaign with Women’s Night Rally
Hero MotoCorp organized a women’s night rally in Gurugram with Haryana Police to promote road safety as part of its Ride Safe India campaign.
150
9 km
14
What Happened
Hero MotoCorp, in collaboration with Haryana Police and Raahgiri Foundation, organized the #SheRidesForSafety Women’s Night Rally in Gurugram. The rally brought together 150 women riders on a 9-kilometre route through the city during late evening hours. The event was flagged off by Dr. Arpit Jain, Deputy Commissioner of Police, and other officials.
- Education
- Engineering
- Enforcement
- Emergency Care
“Road safety is not simply a priority, it is a responsibility that defines us. Through our Ride Safe India campaign, we are working to shape a culture of safety by driving sustained behaviour change across communities.”
The event also honored 14 women traffic police officers for their exemplary contribution to safe mobility. Dr. Arpit Jain, Deputy Commissioner of Police, stated that initiatives like Ride Safe India send a message that roads belong to every citizen at every hour.
Why this matters
The initiative underscores Hero MotoCorp's commitment to road safety and women's empowerment, potentially influencing safety culture among millions of two-wheeler riders in India.
Terms in This Story
- 4Es of Road Safety
- A framework by India's Ministry of Road Transport & Highways focusing on Education, Engineering, Enforcement, and Emergency Care.
- MoRTH
- Ministry of Road Transport & Highways, the Indian government body responsible for road transport and safety.
Summarised from the linked release; details can be imperfect — always verify against the original source.