HONMA and Bugatti Launch Co-Branded Golf Club Collection
The hyper sports car maker and premium golf brand unveil a luxury golf club collection blending Bugatti design cues with HONMA craftsmanship.
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What Happened
HONMA, the premium golf equipment and lifestyle brand, and Bugatti, the legendary hyper sports car manufacturer, have joined forces to unveil a co-branded golf club collection. Rooted in HONMA's philosophy of effortless control, the collection seamlessly merges ultimate craftsmanship with the grace of the sport, redefining the boundaries of luxury performance.
- BERES Super Premium Collection: available in 3 Star, 4 Star, and 5 Star, with the 5 Star limited to 20 sets worldwide, inspired by the Bugatti Tourbillon.
- Tour World Premium Collection: engineered as a track-focused Bugatti, integrating HONMA's TW777 performance with Bugatti design.
- Super Premium Bugatti Putter: available in 4 Star and 5 Star, with head shape referencing the Tourbillon rear profile.
20sets
worldwide
BERES Super Premium Collection and Super Premium Bugatti Putter launched globally
Tour World Premium Collection available worldwide
Why this matters
This collaboration merges two iconic luxury brands, offering exclusive, limited-edition golf equipment that reflects Bugatti's engineering philosophy, appealing to collectors and enthusiasts.
Terms in This Story
- Tourbillon
- A Bugatti hyper sports car model that inspired design elements in the golf club collection.
- CNC milling
- Computer numerical control machining used for high-precision manufacturing of club heads.
- C-line
- A signature design line on Bugatti cars, referenced in the clubhead architecture.
- Horseshoe grille
- Bugatti's iconic front grille shape, integrated into the club design.
Summarised from the linked release; details can be imperfect — always verify against the original source.