Hyundai Launches In-Game Event in Top Eleven to Engage Football Fans Digitally
Hyundai Motor Company has launched the 'Hyundai NEXT Cup Tour,' a virtual in-game event in the mobile football management game Top Eleven, running from April 23 to May 2.
April 23 – May 2, 2026
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What Happened
The event coincides with Top Eleven's 16th anniversary season and invites players to manage their club through 10 sequential missions across key global markets, from Indonesia to the United States. Hyundai's flagship vehicle models, such as the IONIQ 5 and INSTER, are integrated into the gameplay, with their features reimagined as football activities. Players can earn exclusive limited-edition Hyundai-branded in-game items, including a jersey and emblem.
“For more than 25 years, football has been a powerful platform for Hyundai to connect with people worldwide. With the 'Hyundai NEXT Cup Tour' in Top Eleven, we are opening a new chapter by translating the energy and strategy of the game into an interactive experience.”
“Hyundai Motor has, for years, been at the intersection of football and some of the world’s most celebrated brands, so welcoming them to the Top Eleven touchline is an exciting milestone.”
Why this matters
This initiative shows how automakers are using interactive gaming experiences to connect with younger, digital-first audiences beyond traditional sports sponsorships.
Terms in This Story
- Top Eleven
- A popular mobile football management simulation game developed by Nordeus.
- in-game event
- A temporary activity or challenge within a video game that offers rewards to players.
- Nordeus
- The game development company behind Top Eleven.
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