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Live+1 todayUpdated 51m ago
KiaBy Business

Hyundai Motor Group to Sponsor Cultural Festivals in Korea and France for 140th Anniversary

Hyundai Motor Group is sponsoring two major cultural festivals in Seoul and Avignon to celebrate the 140th anniversary of Korea-France diplomatic relations.

Anniversary

140 years of Korea-France relations

Festival d'Avignon Edition

80th

What Happened

Hyundai Motor Group is sponsoring the Classical Bridge International Music Festival in Seoul (June 4–12) and the Festival d'Avignon in France (July 4–25) as part of the 140th anniversary of diplomatic ties. As official mobility sponsor, Hyundai will provide chauffeur services and protocol vehicles including the IONIQ 9, PV5, and EV4. At the Festival d'Avignon, the group will also run brand experience events for local customers.

Cultural Sponsorships in 2026
  1. June 4–12

    Classical Bridge International Music Festival in Seoul

  2. July 4–25

    Festival d'Avignon in France

Why this matters

This sponsorship helps Hyundai deepen connections with global customers through art, while celebrating a historic milestone in Korea-France relations.

Terms in This Story

protocol vehicle
A vehicle assigned for official transportation of VIPs or guests.
chauffeur service
A service providing a professional driver for a vehicle.
Read Original: Kia

Summarised from the linked release; details can be imperfect — always verify against the original source.