Hyundai Motor Group Wins Three Cannes Lions Awards for Tech and CSR Campaigns
Hyundai Motor Group earned three Cannes Lions awards, including a Grand Prix, for campaigns using UWB safety tech and cultural storytelling.
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100 meters
10 centimeters
What Happened
Hyundai Motor Group won three awards at the Cannes Lions International Festival of Creativity 2026: a Grand Prix for 'Coquí Alarmed,' a Bronze Lion for 'Vision Pulse,' and a Bronze Lion for 'Forests Without Names.' The recognition underscores the Group's creative excellence and human-centric innovation.
The 'Vision Pulse' campaign, which won Bronze in the Use of Emerging Technology category, uses ultra-wideband (UWB) technology to protect children on school commutes. UWB sensors on buses and child-friendly keychains enable tracking within a 100-meter radius with 10-centimeter accuracy, even in dense intersections. The system leverages the Group's Digital Key 2 ecosystem and has potential to reduce reliance on LiDAR and radar.
Hyundai Motor Company also earned a Grand Prix in Audio & Radio for 'Coquí Alarmed,' which transforms a vehicle lock sound into a cultural statement, and a Bronze in Creative Data for 'Forests Without Names,' which names unprotect sea forests to raise conservation awareness.
Why this matters
The awards highlight how automakers can blend advanced technology with creative marketing to drive safety and brand recognition, making innovation more relatable to consumers.
Terms in This Story
- Ultra-wideband (UWB)
- A radio technology that uses short pulses across a wide frequency range for precise location tracking.
- Cannes Lions
- An international festival and awards show celebrating creativity in advertising and communications.
- Grand Prix
- The top award given in a category at the Cannes Lions festival.
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