Hyundai Motor Sponsors New CNN Originals Series 'K-Everything' in Expanded Global Partnership
Hyundai Motor Company is deepening its partnership with CNN International by exclusively sponsoring a new four-part series, 'K-Everything,' that explores Korean culture.
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What Happened
Hyundai Motor has partnered with CNN International for a global campaign that includes exclusive sponsorship of the upcoming CNN Originals series 'K-Everything.' Hosted by Daniel Dae Kim, the four-episode travel series will spotlight Korean music, film, food, and beauty, featuring notable figures like singer Taeyang and actor Lee Byung-hun. The series airs in spring 2026 on CNN and will also stream on HBO Max, complemented by a digital hub.
Saved by the Future series
Visionaries series
K-Everything series
- Music featuring singer Taeyang
- Film featuring actor Lee Byung-hun
- Food featuring Michelin-starred chef Corey Lee
- Beauty featuring supermodel Irene Kim
“We’re delighted to further strengthen our long-standing partnership with Hyundai Motor Company as we collaborate on new creative concepts that showcase the influence of Korean culture and the nation’s role in driving global impact on creativity, identity, and innovation.”
Why this matters
The campaign highlights Hyundai's Korean heritage and aims to connect the brand with CNN's global audience through cultural storytelling.
Terms in This Story
- CNN Originals Series
- Original documentary or series produced by CNN for its network and platforms.
- K-culture
- Korean cultural wave encompassing music, film, food, fashion, and technology that has gained global popularity.
- Michelin-starred
- Award given by the Michelin guide to restaurants of exceptional quality, typically one to three stars.
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