Jeep Brand Returns to Moab for 60th Easter Jeep Safari with Concept Vehicles and Expanded Activities
Jeep heads to the 60th Easter Jeep Safari in Moab, Utah, with custom concept vehicles, immersive activations, and land stewardship efforts.
60th
9 days (March 28 – April 5)
5
What Happened
The Jeep brand is returning to Moab, Utah, for the 60th Easter Jeep Safari from March 28 to April 5. The brand will showcase custom concept vehicles, host expanded consumer activations at its home base at Walker Drug in downtown Moab, and engage with tens of thousands of off-road enthusiasts.
- Jeep Wrangler Anvil 715: an overland-focused Wrangler with purposeful engineering.
- Jeep Wrangler BUZZCUT concept by JPP: compact two-seat design with extreme capability.
- Jeep Grand Wagoneer Commander: a stealth blend of premium and off-road function.
- Jeep Wrangler Laredo concept: back-to-basics approach with classic character.
- Jeep XJ Pioneer concept: honors the original 1984 Cherokee and its legacy.
“Moab isn’t just a place we visit. It’s a proving ground we honor and safeguard, a landscape we continually reinvest in, and a community we’re proud to call our second home.”
As part of its commitment to land stewardship, Jeep brand and JPP employees will partner with Red Rock 4-Wheelers and the Bureau of Land Management to maintain and protect Moab trails, including cleanup and restoration work on the Fins and Things trail.
Why this matters
The Easter Jeep Safari is a key proving ground for Jeep, where the brand tests concepts and strengthens community ties, offering a glimpse into future off-road vehicles.
Terms in This Story
- Easter Jeep Safari
- Annual off-road event held in Moab, Utah, attracting Jeep enthusiasts.
- Mopar
- Stellantis' parts and service brand, offering accessories and performance parts.
- Jeep Performance Parts (JPP)
- Official line of Jeep accessories and performance upgrades, distributed by Mopar.
- overland
- Vehicle travel to remote destinations, often involving camping and self-sufficiency.
Summarised from the linked release; details can be imperfect — always verify against the original source.