Kia Celebrates 25-Year Australian Open Partnership with 'Move Different' Campaign and EV Showcase
Kia marked its 25th anniversary as Major Partner of the Australian Open by launching the global 'Move Different' campaign, featuring the EV4 as hero model and supplying a record 40% EV fleet.
25 years
130
over 40%
What Happened
Kia Corporation launched its global 'Move Different' campaign to celebrate the 25th anniversary of its partnership with the Australian Open. The initiative highlights Kia's leadership in electrification, introduces the PV5 Cargo, and provides exclusive fan experiences featuring brand ambassador Rafael Nadal. For AO26, Kia supplies 130 official vehicles, with EVs making up over 40% of the fleet, the highest proportion in the tournament's history.
“This year marks a significant milestone for Kia as we celebrate 25 years of partnership with the Australian Open— one of the world’s most iconic and inspirational sporting events. We are proud to commemorate a quarter-century of collaboration that reflects our shared commitment to innovation and excellence.”
over 40%
Highest EV proportion in Australian Open history
- Global 'Move Different' campaign with EV4 as hero model
- Digital content series '25 Years of Movement'
- Showcase of PV5 Cargo, Kia's first all-electric PBV
- Interactive EV experiences at Melbourne Park
- Invitation of over 150 guests from 25+ countries
Why this matters
The campaign underscores Kia's shift toward electric mobility and its long-term investment in high-profile sports marketing to build brand awareness among global audiences.
Terms in This Story
- EV
- Electric vehicle, powered by electricity stored in batteries.
- PBV
- Platform Beyond Vehicle, a modular electric vehicle concept for commercial use.
- IVOTY
- International Van of the Year, an award for light commercial vehicles.
Summarised from the linked release; details can be imperfect — always verify against the original source.