Lexus to Debut Five Immersive Installations at Milan Design Week 2026
Lexus will showcase 'SPACE,' a 360-degree installation centered on its LS Concept, alongside four co-created works at Milan Design Week 2026.
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April 20-26, 2026
What Happened
Lexus is staging the global premiere of its creative installation 'SPACE' at Milan Design Week 2026, the world's largest design event. The immersive work, centered on the Lexus LS Concept, combines 360-degree visuals, sound, and lighting to envision a future where mobility seamlessly connects land, sea, and air. Alongside this, four works from the 'Discover Together 2026' co-creation project, created by emerging talents from Japan, Italy, the Netherlands, and an in-house Lexus team, will be on display.
“All five works presented this year explore the potential of space. Last year, LEXUS unveiled the LS Concept as its new flagship. While the 'S' in LS once stood for 'Sedan,' it will come to represent 'Space.' This reflects the belief that luxury cars will no longer be defined solely by body type, but by the value of the space within.”
Media Day
Public Opening
Why this matters
The exhibition highlights Lexus's belief that luxury cars will be defined by the value of the space within, not just body type, and explores new possibilities of mobility connecting land, sea, and air.
Terms in This Story
- Milan Design Week
- An annual design event in Milan, Italy, where brands and designers showcase creative works.
- co-creation
- A collaborative process where brands and creators work together to develop new concepts.
- immersive installation
- An art or media experience that surrounds the viewer, often using visuals, sound, and lighting.
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