Luca Martello Appointed Head of Lancia Corse HF
Luca Martello takes over responsibility for Lancia Corse HF, continuing the brand's motorsport revival.
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2016
What Happened
Lancia has appointed Luca Martello as Head of Lancia Corse HF, effective from the upcoming Rally Due Valli. The handover, announced at Rally Il Ciocco, sees Martello succeed Eugenio Franzetti, who now leads Alfa Romeo's global marketing and communication. Martello will continue his role as Product Manager for the Lancia Ypsilon.
“Taking on the responsibility for Lancia Corse HF is a great source of pride for me and a challenge that I embrace with enthusiasm and a strong sense of responsibility.”
Martello, who joined the Group in 2016 and has been with Lancia since 2020, has closely followed the New Lancia Ypsilon's development into motorsport. He will also launch the Trofeo Lancia Rally6 at Rally Due Valli, a new initiative to expand the brand's presence and develop young talent.
Why this matters
This appointment signals Lancia's commitment to its rally heritage and long-term strategy, focusing on continuity, young talent development, and expanding its motorsport programme.
Terms in This Story
- Lancia Corse HF
- Lancia's official motorsport division, historically associated with rallying.
- Trofeo Lancia Rally6
- A new one-make rally trophy introduced by Lancia to develop young drivers.
- Rally Due Valli
- An Italian rally event that will mark the official handover of Lancia Corse HF leadership.
Summarised from the linked release; details can be imperfect — always verify against the original source.