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Live+1 todayUpdated 1h ago

Mack Trucks and Wrangler Launch Limited-Edition Denim Jacket Collaboration

Mack Trucks and Wrangler are teaming up to release a limited-edition denim trucker jacket for fans and the iconic Bulldog hood ornaments, debuting at ConExpo-Con/Agg 2026.

Key figure

2025

Figure 2

2026

Figure 3

1932

What Happened

Mack Trucks and Wrangler, two iconic American brands, have announced a limited-edition collaboration featuring a dual-branded denim trucker jacket. The jacket will be available for purchase at the Mack Trucks booth during ConExpo-Con/Agg 2026 in Las Vegas from March 3 to 7. Each of the five trucks on display will also have their Bulldog hood ornaments outfitted with custom-fitted denim jackets.

When we started thinking about who shares our DNA — brands that are built tough, trusted by the people who actually do the work, and steeped in American heritage — Wrangler was at the top of the list. This collaboration is a celebration of two legacy brands that America has worn on their backs and driven down the road for generations. We wanted to do something that felt authentic, a little unexpec
Cam Creech, senior manager of partnerships and licensing at Mack Trucks
Wrangler has always stood for the people who get the job done — the farmers, the builders, the drivers — and Mack Trucks is the heavy-duty machinery they trust to get it there. Both of our brands are forged in durability. Seeing the iconic Mack Bulldog suited up in tough Wrangler denim is something we did not know we needed until we saw it. This is a genuine collision of two great American icons b
Joe Broyles, global collaborations & chase, Wrangler

Why this matters

The collaboration pairs two American heritage brands to celebrate durability and workwear, offering a unique collector’s item for trucking enthusiasts.

Terms in This Story

Bulldog hood ornament
The iconic chrome bulldog figurine that serves as the hood ornament on Mack Trucks, a symbol of the brand since 1932.
ConExpo-Con/Agg
A major construction trade show held every three years, featuring the latest equipment and industry innovations.
Read Original: Mack Trucks, Inc.

Summarised from the linked release; details can be imperfect — always verify against the original source.