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Maserati S.p.A.By Business

Maserati Hosts Two Exclusive 'Tridente Talks' Events at Modena Showroom for Motor Valley Fest 2026

Maserati will open its historic Modena headquarters for two evening 'Tridente Talks' events during Motor Valley Fest 2026, celebrating the Trident logo's centenary and showcasing its Fuoriserie customisation programme.

Trident logo anniversary

100 years

Companies in Motor Valley

2,900+

Exclusive events

2

What Happened

The eighth edition of Motor Valley Fest, an annual gathering of over 2,900 automotive companies, will see Maserati host two exclusive evening events on 28 and 29 May 2026 at its Modena showroom and BOTTEGAFUORISERIE atelier. The 'Tridente Talks' programme includes television-style discussions on Maserati's history, the Trident logo's centenary, and the Fuoriserie customisation programme, followed by an aperitivo and DJ set. The events are moderated by anchorwoman Tiziana Fait.

Tridente Talks Events

  1. 28 May 2026

    Talk dedicated to the history and evolution of Maserati and the Trident's 100th anniversary.

  2. 29 May 2026

    Talk focused on BOTTEGAFUORISERIE, the new customisation atelier.

Programme Highlights
  • Two dynamic, television-style talks with key figures from Maserati's past, present, and future.
  • Moderation by anchorwoman Tiziana Fait.
  • Italian aperitivo and DJ set by Radio Bruno.
  • Limited attendance for journalists, influencers, and opinion leaders by reservation.

Why this matters

The events highlight Maserati's heritage and customisation offerings, reinforcing the brand's luxury positioning during a major Italian automotive festival that connects over 2,900 companies.

Terms in This Story

Motor Valley Fest
Annual automotive festival in Italy's Motor Valley region that connects companies and celebrates the automotive industry.
Trident
Maserati's logo, inspired by the Fountain of Neptune in Bologna, designed by Mario Maserati in 1926.
Fuoriserie
Maserati's customisation programme that allows customers to personalize their vehicles.
BOTTEGAFUORISERIE
Maserati's new atelier concept for bespoke customisation, located in the Modena showroom.
Read Original: Maserati S.p.A.

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