Mercedes-Benz Extends '140 Years, 140 Places' S-Class Tour to Asia
Mercedes-Benz's global tour of the new S-Class, spanning over 50,000 km and 140 locations, continues into Asia with stops in South Korea, China, and six other countries.
50,000 km
140
3
What Happened
Mercedes-Benz is celebrating its 140th anniversary with a transcontinental tour of the new S-Class. The convoy of three S-Class limousines began its journey on January 29, 2026, and has already traveled through Europe, South America, and North America. Now the tour enters Asia, visiting South Korea, China, Vietnam, Thailand, Singapore, Malaysia, and Japan before concluding in Stuttgart in October 2026.
Tour begins with world premiere of new S-Class in Stuttgart
Convoy visits South America (Brazil, Argentina, Uruguay, Chile)
Convoy visits North America
Tour continues into Asia
Tour concludes in Stuttgart
- Seoul, South Korea (world premiere of electric C-Class)
- Beijing, China (Auto China show)
- Vietnam
- Thailand
- Singapore
- Malaysia
140years
Mercedes-Benz was founded in 1886, marking 140 years of automotive innovation.
Why this matters
The tour highlights Mercedes-Benz's 140-year legacy while generating excitement for its latest electric and luxury models among global fans.
Terms in This Story
- Community Hub
- Mercedes-Benz's digital platform for fans to follow the tour and engage with the brand.
- Auto China
- Beijing International Automotive Exhibition, a major Chinese auto show.
Summarised from the linked release; details can be imperfect — always verify against the original source.