Andrea Petković Joins Mercedes-Benz as Tennis Brand Ambassador
Former tennis pro Andrea Petković has been named a Mercedes-Benz brand ambassador, and the automaker returns as official partner of the BOSS OPEN in Stuttgart.
2026
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What Happened
Mercedes-Benz welcomed former tennis professional Andrea Petković as a new brand ambassador during the BOSS OPEN tournament in Stuttgart. The automaker also announced its return as official automotive partner of the BOSS OPEN. Petković, known for her authenticity and strong voice, will help increase visibility for women's tennis through her new role.
“Andrea Petković is an exceptional personality – with her authentic manner and strong voice, she fits perfectly with our brand. We are very pleased to welcome her here in Stuttgart to the Mercedes-Benz family. We see great potential and look forward to incorporating her strengths as a moderator, speaker, and thoughtful commentator into our brand activities.”
“Tennis has shaped my life as a player for many years and remains an important part of it. I am all the more pleased to now be able to continue accompanying this sport in a new role together with Mercedes-Benz. In doing so, I want to make tennis, and especially the commitment to women's tennis with the WTA, more visible and actively help shape it.”
Why this matters
This partnership highlights how automakers use sports ambassadors to strengthen brand identity and engage fans. Mercedes-Benz expands its tennis presence alongside existing ambassadors like Coco Gauff and Roger Federer.
Terms in This Story
- Brand ambassador
- A person who represents a brand in a positive light, often through endorsements or public appearances.
- ATP Tour
- The primary professional men's tennis tour organized by the Association of Tennis Professionals.
- WTA Tour
- The primary professional women's tennis tour organized by the Women's Tennis Association.
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