Mercedes-Benz debuts star-shaped three-sided tennis court in Berlin
Mercedes-Benz unveils a three-sided tennis court shaped like its iconic star, featuring Coco Gauff and WTA players at the Berlin Tennis Open.
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What Happened
In collaboration with the Women’s Tennis Association (WTA) and brand ambassador Coco Gauff, Mercedes-Benz has created the ‘Mercedes-Benz Signature Court’ for the Berlin Tennis Open. The court is shaped like the three-pointed star, with three nets and adapted rules for three players competing simultaneously. Around 2,000 spectators attended the launch event.
“At the Berlin Tennis Open, our Mercedes‑Benz star turns into a living experience on a special court and a creative expression of modern tennis. Together with the WTA, we are creating innovative brand moments that inspire fans and open up unexpected ways to engage with tennis.”
2,000people
Watched the exhibition tournament live on site.
Why this matters
This innovative court showcases Mercedes-Benz's brand activation and sponsorship of the WTA, creating a unique fan experience and blending sport with luxury branding.
Terms in This Story
- WTA
- Women's Tennis Association, the governing body for professional women's tennis.
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