Porsche 'Design starts on Paper' Exhibition Draws 3,000 Guests in Copenhagen
Porsche's design-focused exhibition at Copenhagen's 3daysofdesign festival attracted about 3,000 visitors and 60 Porsche cars from across Europe.
3,000
60
3 days
What Happened
- The ‘Design starts on Paper’ exhibition at Copenhagen’s ‘3daysofdesign’ festival brings together architecture, design and Porsche culture.
- About 3,000 guests, along with international creatives and partners, shape the dialogue and programme on Paper Island.
- Finale with the Porsche community: 60 cars from across Europe highlight brand affinity and a shared love of design.
The initiators – architect Nicolai Richter-Friis, Creative Director Markus Schiffer and Art Director Tom Gädtke – are connected not only by their love of design, but also by their shared roots in the international Porsche community. Conversations, road trips and personal encounters led them to the idea of creating a space where the worlds of architecture, interior design and Porsche culture would naturally converge.
“Outstanding design and Porsche share the same fundamental values: clarity, proportion, craftsmanship, materiality and timeless relevance. These are qualities that outlast trends and resonate emotionally with people.”
Amid historic cars, current models and personal encounters, it became evident what defines the Porsche community worldwide: a shared passion for exceptional design, a spirit of exchange and the ability to connect people across borders. Plans are under way for ‘Design starts on Paper’ to return to ‘3daysofdesign’ in 2027 – with an expanded programme and even more intersections between design, architecture and Porsche culture.
Why this matters
The event highlights how Porsche uses design as a unifying force to strengthen its community and brand affinity, showcasing the shared values between automotive design and architecture.
Terms in This Story
- EV
- Electric vehicle, a vehicle powered fully or partly by electricity.
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