Skoda Auto's Milan Design Week Installation Wins Fuorisalone Award, Draws 60,000 Visitors
Skoda Auto's immersive brand exhibition at Milan Design Week 2026 attracted 60,000 visitors and was recognized with the Fuorisalone Award as the highest-rated installation.
60,000
Fuorisalone Award (highest-rated)
What Happened
Škoda Auto's brand exhibition at Milan Design Week 2026, held at the historic Palazzo del Senato from April 21 to 26, combined physical and digital elements to present the company's current design approach. The installation featured the camouflaged all-electric Škoda Epiq and its artistic counterpart, the Epiq Sculpt, along with large-scale installations inspired by modelling clay. Created by Spanish architect and digital artist Ricardo Orts of Ulises Studio, the exhibition also included relaxation zones, digital experiences, and discussions on design and creativity.
60,000visitors
Over six days at Milan Design Week 2026
“Coming back to Milan Design Week for the second year in a row took us to a new level. It gave Škoda Auto a chance to open up to a passionate, design driven audience beyond the automotive world – and the response was truly encouraging. The strong interest from visitors and the recognition from the Fuorisalone community show that our design storytelling connects emotionally and strengthens our brand”
Škoda Auto's presence was further recognized with the Fuorisalone Award, which highlights the most engaging installations and events during Milan Design Week. Winners are selected through public voting after a shortlist of 12 standout projects. The award underscores the positive reception of Škoda's design storytelling beyond the automotive sphere.
Why this matters
This recognition shows how automakers use design events to reach non-automotive audiences and strengthen brand identity through emotional storytelling.
Terms in This Story
- Fuorisalone Award
- An award given by the design community Fuorisalone.it to the most engaging installations and events during Milan Design Week, selected through public voting.
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