Startup Epic Septic Uses Mack MD6 Trucks to Modernize Septic Service
Austin-based Epic Septic & Service, founded in 2025, has quickly surpassed $1 million in revenue by using Mack MD6 trucks to rebrand the septic industry with military-grade precision and bold marketing.
$1 million
2 trucks, 3 employees
100 trucks in 2-3 years
What Happened
Epic Septic & Service was founded in 2025 by brothers-in-law Chad Riddersen and Kyle Voss, who saw an opportunity to refresh the septic industry's image. They launched with one Mack MD6 and quickly expanded to two trucks and three employees within the first month. The company now plans to deploy up to 100 Mack MD trucks over the next two to three years through its Epic Operator Franchise program.
Voss, a Marine Corps artillery captain and former professional football player, emphasized the importance of truck reliability and appearance: 'A Mack MD6 with a 2,500-gallon aluminum tank is the Swiss Army knife to complete 99% of septic calls we get.' The trucks are also B20 biodiesel compatible, and Epic Septic collects restaurant grease to convert into biofuel, creating a circular sustainability model.
“Our trucks are effectively billboards on wheels, so we embrace an idea we call 'parketing'. About 20% of our business leads come directly from people seeing our truck.”
Why this matters
This story shows how a small startup can disrupt a traditional industry by combining the right truck with a strong brand, creating a scalable franchise model that aims to be the first national septic brand in the U.S.
Terms in This Story
- B20 biodiesel
- A blend of 20% biodiesel and 80% petroleum diesel, used to reduce emissions.
- Parketing
- A marketing tactic where vehicles are used as mobile billboards to generate leads.
Summarised from the linked release; details can be imperfect — always verify against the original source.