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Dossier · OEM · USA

Harley-Davidson, Inc.

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. It operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services.

Founded 1903HQ Milwaukee, United StatesTicker HOGStaff 5.5K

HOG · NYQ

25.89 USD

3.98%today

as of 2026-07-07

Tracked releases

13

Financial pulse

HOG
yfinance · as of 2026-07-08 · USD

Harley-Davidson, Inc.'s Q1 2026 delivered $1.2B in revenue — down 11.8% versus the same quarter a year ago. Net margin held at 2.1%. Shares currently trade at a trailing P/E of 13.1, EV/EBITDA of 8.0 and a 2.9% dividend yield. Analyst consensus leans hold (2.63/5).

Revenue · Q1 2026$1.2B
Market cap$2.7B
Trailing P/E13.1x
Op. margin3.1%
Div. yield2.9%

Revenue trend · last 4 quarters

11.8% YoY
$1.3B
$1.3B
$496M
$1.2B
Q2 2025Q3 2025Q4 2025Q1 2026

Bars scaled to range for contrast · source currency

Harley-Davidson, Inc.

Harley-Davidson, Inc.
Showing 13 of 13 releases

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Harley-Davidson, Inc.OEM
9 Jun

Harley-Davidson Returns Revolution Max Production to U.S. Facilities

Source: Harley-Davidson, Inc.Published: 2026-06-09ManufacturingHarley-Davidson, Inc.
Harley-Davidson, Inc.OEM
3 Jun

Harley-Davidson CEO Artie Starrs Refocuses on Core Business, Brings Back Legacy Logo

Source: Harley-Davidson, Inc.Published: 2026-06-03BusinessHarley-Davidson, Inc.
Harley-Davidson, Inc.OEM
21 May

Harley-Davidson Declares $0.1875 Quarterly Dividend

Source: Harley-Davidson, Inc.Published: 2026-05-21BusinessHarley-Davidson, Inc.
Harley-Davidson, Inc.OEM
5 May

Harley-Davidson Reports Q1 2026 Earnings: Retail Sales Up 8% Globally, but Net Income Drops 81%

Source: Harley-Davidson, Inc.Published: 2026-05-05BusinessHarley-Davidson, Inc.
Harley-Davidson, Inc.OEM
5 May

Harley-Davidson unveils 'Back to the Bricks' plan targeting $350M+ EBITDA by 2027

Source: Harley-Davidson, Inc.Published: 2026-05-05BusinessHarley-Davidson, Inc.
Harley-Davidson, Inc.OEM
3 May

Harley-Davidson Financial Services to Fully Redeem €700M Notes Due 2026

Source: Harley-Davidson, Inc.Published: 2026-03-05BusinessHarley-Davidson, Inc.
Harley-Davidson, Inc.OEM
21 Apr

Harley-Davidson to Report Q1 2026 Results and Reveal Strategic Plan on May 5

Source: Harley-Davidson, Inc.Published: 2026-04-21BusinessHarley-Davidson, Inc.
Harley-Davidson, Inc.OEM
14 Apr

Harley-Davidson to Host Investor Webcast on Financial Services Business

Source: Harley-Davidson, Inc.Published: 2026-04-14BusinessHarley-Davidson, Inc.
Harley-Davidson, Inc.OEM
9 Apr

Harley-Davidson Launches RIDE Brand Platform with New Visual Identity and Campaign

Source: Harley-Davidson, Inc.Published: 2026-04-09BusinessHarley-Davidson, Inc.
Harley-Davidson, Inc.OEM
3 Mar

Harley-Davidson to Present at Citi's 2026 Global Consumer & Retail Conference

Source: Harley-Davidson, Inc.Published: 2026-03-03BusinessHarley-Davidson, Inc.
Harley-Davidson, Inc.OEM
13 Feb

Harley-Davidson Declares Q1 2026 Cash Dividend of $0.1875 per Share

Source: Harley-Davidson, Inc.Published: 2026-02-13BusinessHarley-Davidson, Inc.
Harley-Davidson, Inc.OEM
6 Feb

Harley-Davidson to Present at Baird 2026 Global Consumer, Technology & Services Conference

Source: Harley-Davidson, Inc.Published: 2026-06-02BusinessHarley-Davidson, Inc.

Company file

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. It operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services.

Source: LLM-drafted (DeepSeek V4 Flash)

Legal name
Harley-Davidson, Inc.
Home market
USA
Founded
1903
Headquarters
Milwaukee, United States
Staff
5.5K
Sector
Consumer Cyclical
Industry
Recreational Vehicles
Ticker
HOG
Tracked releases
13

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